Nouvel Héritage
Omedia Paris captures the bold essence of Nouvel Héritage by producing an advertising campaign for the Mood collection and is helping the brand to create a brand platform.
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Figure of style: s’acrosticher
Embodied by Empress Josephine’s bond with her children, Chaumet’s Acrostiches collection represents the ultimate bond.
A figure of style, the collection carries and preserves our most beautiful secrets. A stone, a letter, an illustration of pure, sincere affection.
s’acrosticher
[to cling, to bind, to love, to unite]
Omedia defines the collection’s signature artistic direction. S’acrosticher, an infinite link.
Through a series of photos and films, the agency depicts the interplay between the pieces, as if connected by an invisible bond and gestures filled with emotions that tell a single story: yours.
Through gestures, messages and links.
The stones become free, demonstrating the multiplicity of play, like a graphic alphabet book.
Create a word, then a new one, again and again.
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