LB Facialistes
Omedia Paris is assisting LB Facialistes with its overall brand relaunch strategy.
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Philosophy of the daily gesture:
sensoriality and technicality
Highlighting of the Armani Beauty Crema Nera skincare range by Omedia Paris.
Declining the prestige products through an artistic direction and a design set with a minimalist, pure and structured aesthetic, the agency illustrates the unfolding of an exceptional beauty routine for the House’s digital media : lotion, serum, essence, cream…
The harmony and graphic sobriety of the environment crystallises the moment of the Crema Nera routine and captures the sensoriality of the supreme components by sublimating them with marked shadows and volumes.
Simplicity and modernity, the pleasure of a high-precision resurrection ritual.
sensoriality
& technicality
“I like things that stand the test of time”,
Giorgio Armani
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