LB Facialistes
Omedia Paris is assisting LB Facialistes with its overall brand relaunch strategy.
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LB Facialistes:
The Art of Shaping Faces
LB Facialistes was born out of a meeting.
A meeting between Omedia Paris and the Académie des Facialistes, founded by Delphine Langlois and Catherine Bourgeois with the ambition of sublimating their unique know-how into an exceptional method dedicated to sculpting the natural beauty of the face.
Together, they established their Academy to pass on this art to future enthusiasts. With the collaboration of Omedia Paris, LB Facialistes was born, with the ambition of becoming a benchmark in the industry.
Embodying the Beauty
of the Gesture
From brand platform to guidelines and strategy, the agency oversaw every step of creation and rollout—from naming to graphic identity.
The brand identity draws on the collaborative spirit of its two founders, whose initials were combined to craft a logo that encapsulates the essence of their profession. To highlight the distinct facets of their expertise, the brand architecture was designed around three entities:
The Academy, for training programs, The Suites, for well-being massages, The Rituals, for products that extend the care experience.
Bound by a shared savoir-faire, these three entities are united under a strong brand identity and a distinctive artistic direction.
A unique iconographic language emerged: soft, luminous, warm, and sensory. The brand’s universe subtly reflects the gestures of care through the lens of photographer Zoé Fidji, chosen for her refined interpretation of luxury aesthetics and her evocative work on skin.
Shaping Beauty Is an Art.
Shaping Brands Is Our Craft.
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