Brand
& Strategy
Brand
Strategic planning
Brand platform
Manifesto
Scope of expression
Brand book
Creative guidelines
Because reflection always precedes conviction.
We give much consideration to the brands and assist them in building a singular and unique identity at the heart of their strategy.
A conviction shaped by our sensitivity to the stories and values of each brand, combined with our curiosity. Drawing on our ability to break down barriers between all sectors, from fashion to beauty, art to architecture, and design to gastronomy.
We write a story rooted in their story, find the words and ideas to highlight their distinctive qualities, and collaborate with them to design the brand manifesto, key to underpinning their singularity.
Image Strategy
& Advertising
Creative direction
Creating a singular concept
Advertising campaign – print, TV, online
Art production and purchase
Visual identity
Design
We approach luxury as an aesthetic experience. And, above all, as a creative and collaborative dynamic.
Art direction, image strategy, visual identity ; we are artists and artisans inspired by the creations, DNA and universe of each brand we assist. We create meaningful content in their image.
We cultivate excellence and a sense of detail ; we create with passion.
Brand strategy, scope of expression, concept, storytelling, art direction, art production and purchase ; we implement international advertising campaigns with the conviction that a brand’s success depends on the strength of a vision.
Brand Content
Brand Content
Art direction
Activation strategy
Storytelling
Photo production
Film production
Creating experiences, brand storytelling, spotting talent ; brand content is at the heart of our expertise. Social media, publishing, PR… From strategic vision through to production, we imagine and create brand content : concept, storytelling, art direction, talent scouting (photographers, set designers, models, etc.), directing, coordinating and monitoring productions.
Production
Photo production
Film production
Art purchasing, casting, styling and set design
Editorial production
Sourcing and manufacturing
Digital production
From casting to post-production, including art scouting and purchasing, we take care of every stage of photo and film production.
Advertising campaign, brand film, video report, mood film, still life, social media brand content : we strive to tell stories that communicate values.
The agency has its own still life photo studio.
Digital Platform
& Website
Digital strategy
UX Design
UI Design
Web design
Development Corporate, product or events website
E-commerce website
Acquisition
SEO, SEA, Marketplace, CRM
Omedia assists brands in creating, building and rolling out their digital strategy and platform.
– UX Design – we place the user experience and journey at the heart of our approach
– Web design and website development – e-commerce website, corporate website, product website, press relations website, events website
– Cross-device (mobile and desktop) development and responsive design
– Referencing – SEO and SEA
– Editorial strategy and content
– Digital content creation and production – photos, films and motion design
Influence
& Social Media Strategy
Digital strategy
Social activation
Influence marketing (micro and macro)
Social media influence
Content creation and production
Community management
Social advertising
We approach luxury as a collaborative, contributory, relational and cultural dynamic that is both meaningful and influential.
We assist brands with their digital influence and social media strategy.
Observing, engaging, measuring – our work spans more than just numbers ; we take a truly creative and collaborative approach.
Selecting talents and profiles that match the brand’s universe and DNA – micro-influencers, key opinion leaders, emerging or famous talents.
Building a special relationship between brands and influencers.
Suggesting disruptive and unique concepts to set them apart.
Creating proprietary content and nurturing the brand image.
Designing experiences, cultivating proximity, engaging people.
Omedia’s support:
– Social media concept, consulting and strategy
– Recommending and selecting influencers
– Negotiating and establishing partnerships
– Content creation and production
– Writing posts
– Digital activation
– Community management
– Reporting data – impressions, commitment rate, reach
Goals: visibility, reputation, commitment
Edition
Editorial Strategy
Brand Content
Storytelling
Copywriting
Iconography
Brand Book, Heritage Book, Magazine,
annual report, press kit
Production
Telling a story, crafting brand narratives, expressing the values or identity of a house, echoing its culture, roots, and uniqueness; reimagining storytelling in all its forms. Image and Writing.
Corporate, editorial, or heritage communication, we cultivate a sensitivity to the stories and values of each, intertwined with our curiosity, an openness to the influences that traverse the world and society. Brand book, magazine, or press kit, each piece is conceived as a true luxury item. From conception to material sourcing, from idea to manufacturing recommendations and production; publishing is at the heart of our expertise.